IT DIDN'T START IN A DISTILLERY.

IT STARTED WITH A DREAM.

Sueños means "dreams". For our founder, Gord Erickson, that dream wasn't about mass-producing tequila. It was a vision to honour the soul of a craft, a love letter to the spirit of Mexico, and a challenge to create something truly exceptional.


This isn't just a process. It's the story of a Canadian-owned brand built with grit, passion, and a deep respect for tradition. It’s a journey from the heart of British Columbia to the rich, volcanic soils of Jalisco. This is how the dream gets bottled.

FROM THE HIGHLANDS OF JALISCO,

WITH PURPOSE.

You can’t fake quality. It has to be grown. Our journey starts and ends with 100% estate-grown Blue Weber agave. We don’t outsource. We’re hands-on from the soil to the sip, cultivating our own agave in the highlands of Jalisco. This is our commitment to authenticity, ensuring every drop of Sueños is born from the best, for the best.


  • 100% Estate-Grown Blue Weber Agave: We control our quality by cultivating our own raw material.


  • Artisanal Methods: This is a spirit shaped by passion, perseverance, and purpose.


  • Hand-Crafted: We believe in a personal touch that connects the soul of the maker with each bottle.

CRAFTED BY TRADITION,

NOT BY A CLOCK.

In a world of shortcuts, we take the scenic route. Our process is a tribute to the time-honoured, artisanal methods that make tequila a true art form.


  • Slow-Roasted Perfection: We slow-roast our agave to coax out the rich, complex flavours and sweet notes that define the Sueños taste profile. No rushing, no compromises.


  • Small-Batch Distillation: We distill in small batches for one reason: exceptional quality. This allows us to maintain absolute control, ensuring every bottle delivers a smooth, clean finish with that signature citrus and herbal complexity.


  • Hand-Bottled Finish: The final step is as important as the first. Each bottle is filled and finished by hand, a testament to the personal care and passion poured into our craft.


THE DREAM, WITHIN REACH.

This whole journey—the founder's dream, the estate-grown agave, the slow-roasting, the hand-bottling—is about one thing: creating an affordable, luxury tequila. We are laser-focused on delivering the authentic, 100% agave sipping experience of a top-shelf premium brand, at a smarter price.


We're raising the bar on quality, not on the price.