It All Started With A Dream...

It wasn't a business plan that started Sueños. It was a dream. For our founder, Gord Erickson, that dream was born in the heart of Jalisco, Mexico. This wasn't some corporate boardroom invention; it was a passion project that quickly became a relentless pursuit of the perfect tequila.

Gord immersed himself in the soul of tequila-making. He partnered with local farmers, oversaw the in-house cultivation of our agave, and committed to the artisanal methods that have defined this craft for generations.

Was it easy? Not a chance. Navigating the complex CRT certification process, managing cross-border logistics, and refusing to cut corners at every turn was a battle. But Gord’s vision was clear: to create a tequila with integrity, soul, and a true respect for the land.

Years of dedication have led to this moment. From the slow-roasted agave to the hand-bottled finish, Sueños Tequila is the result of that unwavering passion.  This is more than just tequila. This is the dream, bottled. Welcome to Sueños.